FireFly - AI Engagement Manager

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on   LinkedIn #WeAreVML.

What You’ll Do

• Collaborate & Innovate: Partner with Technical Architects, Engagement Managers and Product teams to define customer requirements/use cases, facilitate technical workshops, and co-create specific GenAI solutions.

• Prototype Rapidly: Apply an AI-first experimentation mindset—build proof points in days, iterate on feedback, and drive quick wins. UX/UI and rapid prototyping skills are a plus.

• Engineer End-to-End: Design, build, and deploy full-stack applications and microservices—integrating Firefly APIs, Common Extensibility Platform, GenStudio for Performance Marketing, headless CMS architectures and UX/UI Designs.

• Bridge to Product: Capture field-proven use cases and funnel them back to Product & Engineering—fueling the Firefly roadmap.

• Automate & Scale : Develop reusable components, CI/CD pipelines, and governance checks to ensure consistent, repeatable delivery.

• Operate at Speed: Thrive in a constantly evolving, start-up-like environment—own delivery sprints, tackle challenges on-site/remotely, and adapt to evolving AI trends.

• Share & Elevate: Document your playbooks, prompts, and patterns in our internal knowledge base—helping the whole organization move faster.

What you bring

• Full-Stack Expertise: 3+ years as a full-stack developer or technical consultant building and launching production software (React.js/Next.js/Angular; Node.js/Java Spring Boot; REST/GraphQL, HTML, JavaScript, Java, XML).

• AI Tinkerer: AI-native tinkerer who embeds AI in your day-to-day workflows and spends your free time inventing and tinkering with the possibilities of AI. You keep ahead of market trends across third-party models, GPUs, and new AI applications.

• Adobe Fluency: Deep understanding of Adobe Creative Cloud APIs/SDK/CEP, Firefly Services APIs, and Adobe Experience Cloud integrations (AEM, Workfront Fusion, AJO or equivalent experience).

• Cloud & DevOps Savvy: AWS/Azure/GCP, containerization (Docker/Kubernetes), and CI/CD tooling (GitLab, Jenkins, etc.).

• Strong communicator : You translate complex AI concepts for both engineers and executives and guide customers through technical decisions aligned to business objectives.

• Customer-Centricity: Always prioritizing the customer and their needs and expectations first in everything you do. You are outstanding at contributing to a culture of customer-centricity among your team and your extended ecosystem.

• Startup DNA: Thrives in fast ‑ paced, ambiguous environments—relentlessly seeking better, faster, more innovative ways to solve customer objectives and challenges

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart , fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage , inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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