Marketing Analytics Lead (Enterprise Marketing)

Join Anthropic as a Marketing Analytics Lead, where you'll be responsible for developing and managing a comprehensive marketing measurement framework. This hands-on role requires deep experience in marketing analytics, data modeling, and SQL. You'll collaborate with various teams to align on definitions and ensure the organization is working from a unified view of the funnel. Additionally, you'll present findings to marketing leadership and executives in clear, decision-ready formats.

- Posséder le cadre de mesure marketing qui relie l'activité marketing au pipeline, aux revenus et à l'utilisation du produit. - Définir clairement les métriques marketing et obtenir l'accord des équipes interfonctionnelles sur les définitions dès le début. - Construire et maintenir les modèles de données qui alimentent les rapports marketing.

- Enjoy teaching others how metrics work and helping non-technical audiences build data fluency - Are excited about Anthropic's mission to develop AI that is safe and beneficial - Have built data models in tools like dbt and dashboards that many people use daily - Are comfortable setting direction without waiting for a plan to be handed to you - Have deep experience with marketing analytics, including lead funnels, attribution to enterprise pipeline, and product usage measurement - Have designed metrics from scratch and know what makes a metric trusted and useful - Finish what you start, from first definition to adopted dashboard - Can write analytical SQL on large datasets with confidence - Work well across functions and know how to get teams aligned on definitions before problems surface - Can turn vague questions into clear, measurable definitions - We encourage you to apply even if you do not believe you meet every single qualification - Experience building marketing measurement for both enterprise sales-led and product-led growth motions - Familiarity with marketing attribution models and their practical tradeoffs - Experience presenting metrics and insights directly to executives and shaping how leadership reviews performance - A background in data science, analytics engineering, or marketing operations - Experience working with CRM and marketing automation data, such as Salesforce and related tooling - Familiarity with how finance and sales strategy teams think about pipeline and forecasting - Experience standing up a measurement practice where one didn't exist before